FashionPlaytes Raises $4 Million For Tween Clothing Design Platform

FashionPlaytes, a web-based platform that allows 'tweens' to design their own clothing, has raised $4 million in funding led by Fairhaven Capital Partners with New Atlantic Ventures, Launch Capital, and Golden Seeds participating in the round. This brings the startup's total funding to $5.8 million. The site, which caters to girls ages 5 to 12, takes ?dress up? games a step further and allows kids to design custom clothing that are produced and then shipped to them. The platform includes a virtual sketchbook and 5 million design combinations that enables young girls to create their own jean jackets, dresses, tees, hoodies and more. Price points for the clothing made on the site is similar to The Gap Kids, says the company. For example, a customized dress will cost around $40 on the site and a pair of pants costs around $15.

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