The Smart is a great little car, perfect for the city. It?s tiny, has one of those clever gearboxes that can be either manual or auto, it fits into almost any parking space and ? despite popular ignorance ? is very safe. But how do you stop somebody from just picking it up and carrying it off in their pocket?
With a big-ass bike-lock, that?s how. Just take a giant Kryptonite Evolution Mini (maxi?), pass it through the open windows and lock it to a lamppost. Easy, unless you left anything valuable on the seat.
Of course this is an ad, but when ads are this good we don?t care. The spot was created by the BBDO agency of Toronto, Canada, and is supposed to show that the Smart is as versatile in the city as a bike. I spot one big mistake, though. That giant shackle uses the old-style Kryptonite lock-mechanism that could be opened with the barrel of a Bic pen. All you need is a giant biro and you have yourself a new car.
Smart Bike Lock [Ads of the World]
See Also:
- Video: Smart Car Monster Truck Looks Like a Tonka Toy
- Hands Off! With the Kryptonite Evolution Mini
- A Junkie Stole My Bike: Why All Locks Are Not Equal
- Lockdown: Paranoid Bike Lock Sculpture
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